People have some stupid ideas, but the other day I saw one of the stupidest: A 22-pound dumbbell phone case.

Yeah. This thing is being sold by a company in Japan and while the dude modeling it looks nice enough (and jacked, surely due solely to his 22-pound weight curls he does while browsing for supplements and looking at Instagram photos of himself in bodybuilding competitions), there’s no way carrying around your phone while it’s attached to a 22-pound dumbbell is in anyway convenient.

But was I missing something here? Was this an opportunity? I decided to go that route and look at it as a way to enter the emerging market of phone cases. That Japanese company sold at least one (maybe).

I bet I could invent a cool and totally useful phone case and sell at least two!

Here’s what I came up with: The Coffee With Cory Colander Phone Case!