I think it’s safe to say that 90% of the commercials on TV are horrible. That’s pretty much in line with 90% of what’s on TV (especially Coffee With Cory).
But when I’m watching commercials, I usually think, “Who in the world thought that was a good idea?”
We’re in an era of TV when commercials have to be entertaining to keep the viewer from ignoring, fast forwarding, or turning their attention to their phone.
Very few accomplish this. But when it’s good… it’s good.
I’ve always thought I could be that guy to come up with great commercials (I already have the informercials down), but I guarantee most companies would reject the crazy premises.
Then I began to notice commercials from across the ocean. The Pacific Ocean. Japan.
THERE’S a country that will most DEFINITELY get my ideas.
If you need any proof of that, I present to you the greatest commercial I’ve ever seen. Nissan Milk Seafood.
It’s the perfect milk seafood cup to enjoy when you’re sitting in a remote snow-blanketed forest, tripping on hallucinogenic mushrooms being methodically hunted by man-seasons aiming for your warm cup of milk seafood.
It’s… it’s brilliant.
UPDATE: After watching additional Nissan commercials, one of the creepy “Man-seasons” is actually a “Cheese Alien.”
I like your style, Japan. Call me if you need me.